Resources
This page shares the core tools and platforms I personally use and recommend when building commercially viable product brands.
These resources support launches across Amazon, TikTok, QVC, retail, and direct-to-consumer.
What you won’t find here is a step-by-step tutorial.
That’s intentional.
Tools are only powerful when you know:
- When to use them
- What to ignore
- And how they fit into a wider product strategy
That’s what the membership is for.
Start Here
If you are new to product-based business, do not try to use everything on this page at once.
The most common mistake is jumping ahead before the foundations are in place.
Start with:
- Understanding what makes a product commercially viable
- Validating demand before you invest
- Choosing the right route to market for your product
This structure is taught inside the Perfect Product Formula membership.
Product & Market Research
AMZScout is the only Amazon research tool I recommend and teach inside my programmes.
It is used to:
- Validate real demand
- Assess competition properly
- Understand pricing and margin potential
If you are researching physical products for Amazon, this is the foundation.
You can use the discount code:
kellyAMZ
This gives you reduced pricing on AMZScout plans.
How to interpret the data, what numbers matter, and what to ignore is covered inside the Perfect Product Formula membership.
Used to identify longer-term demand shifts and seasonality.
This tool is most powerful when combined with Amazon and TikTok insight rather than used on its own.
How to read trends properly (and avoid false positives) is covered inside the membership.
Trend Discovery & Demand Signals
TikTok is now one of the biggest drivers of product discovery and Amazon sales.
It is used to:
- Spot emerging product trends early
- Understand real customer language
- Validate interest outside Amazon
TikTok does not replace product research.
It strengthens it.
Inside the membership, I show you how to use TikTok without chasing viral nonsense or wasting time.
Selling Platforms & Routes To Market
Amazon is often the starting point, not the end goal.
It is used to:
- Validate products with real buyers
- Generate cash flow
- Build data and proof of concept
How Amazon fits into a bigger brand strategy is taught inside the Perfect Product Formula.
Used for impulse purchasing, rapid visibility, and creator-led sales.
Not every product is right for TikTok Shop.
Knowing when it makes sense matters.
This decision-making process is covered inside the membership.
Used for scale, credibility, and high-volume exposure for the right products.
QVC is not for beginners guessing their way through.
Products must be built commercially from day one.
This pathway is taught inside the membership, not on a free page.
Retail & Department Stores
Retail is about margins, packaging, pricing, and repeatability.
What retail buyers look for, and how to position a product correctly, is part of the Perfect Product Formula framework.
Branding & Design
Used for early-stage visuals, mockups, and concept testing.
This is not where final packaging should be created.
Knowing when to move beyond Canva is covered inside the membership.
Used for production-ready packaging files and compliant artwork.
Design without commercial thinking is one of the biggest brand killers.
This is addressed inside the programme.
Used for colour accuracy across packaging and manufacturing.
Manufacturing & Sourcing
Used for initial supplier discovery only.
Messaging factories is easy.
Choosing the right one is not.
Supplier vetting, sampling, and negotiation frameworks are taught inside the membership.
Product Samples
Samples are non-negotiable.
They are used for quality control, compliance review, photography, and buyer presentations.
What to order, how many, and when is covered inside the programme.
Logistics & Fulfilment
Used for storage, fulfilment, and scale once a product is validated.
3PL Warehouses
Used when selling across multiple channels such as Amazon, TikTok Shop, DTC, retail, and QVC.
Choosing the wrong fulfilment setup can destroy margins.
This is covered inside the membership.
Marketing & Content
Used for email marketing, launches, and customer communication.
Email strategy is part of the wider ecosystem taught inside the Perfect Product Formula.
Used for brand trust, storytelling, and visibility.
Used for reach, demand creation, and product-led growth.
How content connects back to sales is taught inside the programme.
Education & Strategy
The Perfect Product Formula
This is where everything connects.
The membership teaches:
- How these tools fit together
- What stage to use each one
- What to ignore
- How to avoid expensive mistakes
This is not an Amazon course.
It is a product strategy system designed for long-term brand building.
Final Note
This page gives you the tools.
The membership gives you the thinking.
If you want to build a product properly, not just follow random advice, the Perfect Product Formula is where the real work happens.