Case Studies
Every brand has its own journey.
Some clients come to me before they’ve launched. Others need support preparing for retail, entering new international markets, launching on QVC or building a successful Amazon business. Whatever the challenge, my role is always the same – to provide practical commercial advice that delivers measurable growth.
These case studies demonstrate how I work alongside founders to turn ideas into commercially successful businesses.
Featured Case Study 01
LNDA by Linda Johansen
The Challenge
LNDA wanted to accelerate international growth while entering new territories with a structured commercial strategy. The business also required guidance navigating international retail opportunities and QVC.
What I Delivered
- International expansion strategy
- UK market planning
- QVC launch preparation
- Commercial planning
- Product positioning
- Retail support
- Ongoing strategic consultancy
“Kelly plays an important role in our international expansion and brings a wealth of expertise, strategic insight and a high level of commitment to our project, making her a valuable asset to our team.
She demonstrated a deep understanding of global markets and helped us identify key opportunities while providing clear, actionable strategies to navigate cultural, regulatory and logistical challenges when entering new territories.
Her strategic thinking and hands-on support have been instrumental as we expand LNDA into new international markets.”
Featured Case Study 02
Maysama
The Challenge
Maysama wanted to launch successfully on QVC and required experienced guidance from buyer introductions through to launch preparation and live broadcasting.
What I Delivered
- Buyer introductions
- Commercial planning
- Product launch strategy
- QVC preparation
- Presentation support
- Ongoing consultancy
I have worked with many business consultants over the years, but none have been as astute, supportive, and genuinely enjoyable to work with as Kelly Colman. She truly is one in a million.
We have worked with Kelly since July 2025, and during that time she has been instrumental in getting our business fully QVC-ready. Her knowledge of the process is exceptional, but what really sets her apart is her energy, clarity, and ability to get things done without overwhelm.
From the very first introduction to the buyer, right through to supporting me on air, Kelly held my hand every step of the way. She made a complex and often daunting process feel structured, manageable, and even exciting. Her guidance, reassurance, and attention to detail gave me complete confidence at every stage.
After our first show in early 2026, the QVC buyer advised that Maysama had been their most successful launch so far this year. I cannot express my gratitude enough to Kelly for such an outstanding and successful QVC launch.
Kelly’s commitment knows no bounds. She is proactive, incredibly sharp, and deeply invested in her clients’ success. Quite simply, I could not have done this without her, and I would recommend her without hesitation to any brand looking to take their business to the next level.
Featured Case Study 03
Peekaview
The Challenge
Rebecca approached me as she prepared to launch Peekaview, an innovative baby monitor brand, on Amazon. As a completely new brand entering a competitive marketplace, it was essential to create the right launch strategy, compelling product positioning and strong foundations for long-term growth.
What I Delivered
- Amazon launch strategy
- Product positioning
- Listing optimisation
- A+ Content planning
- Brand Store strategy
- PPC campaign setup and optimisation
- Product imagery recommendations
- Commercial launch roadmap
- Ongoing strategic consultancy
The Outcome
Working closely with Rebecca from the beginning, we created a structured Amazon launch strategy designed to maximise visibility, build customer confidence and establish a scalable platform for future growth.
By combining strong product positioning, high-converting content and a commercially focused launch plan, Peekaview entered Amazon with the foundations needed for sustainable long-term success.
Kelly’s guidance has been invaluable so far. She knows online retail like the back of her hand. Her support and advice have been excellent so far, and I’m looking forward to continuing the journey and growing the brand together. She’s a crucial part of the team, and I see her as part of the long-term vision to build something truly unique.
Entering a highly competitive market is not for the faint-hearted, but with Kelly advising and supporting me, I feel very confident. Her input has been instrumental.
I wouldn’t hesitate to recommend Kelly. She’ll push you out of your comfort zone, but that’s where the real growth happens.
More Success Stories
Additional featured projects across beauty, wellness and lifestyle.
Case Study 04
OnlyGood
UK market entry, retail strategy, QVC preparation and commercial growth.
Case Study 05
Superboost
UK launch strategy and commercial rollout.
Case Study 06
Vitstripp
Product positioning, international expansion and commercial planning.
Case Study 07
Magalie & Me
Amazon Germany launch, UK expansion and TikTok Shop strategy.
Case Study 08
Night Monkey
Amazon optimisation and marketplace growth.
Case Study 09
The Skin & Self Clinic
Brand positioning, website development, content strategy and business growth.
Case Study 10
Instytutum
Product positioning and premium packaging consultancy.
What Clients Say
Trusted by founders and brands who are building something that lasts.
I’ve been working with Kelly over the past few months on positioning Biocrystal®️ for QVC and the wider TV shopping space, and it’s been a really positive experience. Kelly brings a strong mix of strategic thinking and creative energy — she understood our brand quickly and helped us shape the story in a way that feels both premium and commercial. She is well connected in the TV shopping world and opened the right doors for us early on, which is not easy as a smaller European brand entering the DRTV market. Beyond the strategic side, she is also genuinely lovely to work with — responsive, collaborative, and always bringing fresh ideas. We are continuing our work together across several projects and looking forward to seeing where this next phase takes us.
Let's Talk
Every successful brand starts with the right strategy.
If you’re looking for an experienced commercial partner to help launch, grow or scale your beauty or wellness brand, I’d love to hear from you.