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I Help People Build Profitable Product Businesses — Without Guesswork
Creator of the Perfect Product Formula. 20+ years in product development. Real brands. Real launches. Real results.
I’m Kelly Colman.
For over 20 years, I’ve built, launched, scaled and sold physical product brands across Amazon, retail, QVC and international markets.
I’ve sat on both sides of the table:
- As a founder risking my own money
- As a brand owner selling at scale
- As a consultant guiding brands into major retail channels
I’ve launched award-winning products, worked with hundreds of founders, and advised brands doing seven figures and beyond.
And here’s what I’ve learned:
Most people don’t fail because they’re not capable.
- They fail because they don’t have a framework.
- They guess.
- They copy competitors.
- They jump straight to suppliers.
- They launch products that were never set up to win.
That’s exactly why I created the Perfect Product Formula.
What the Perfect Product Formula actually is
The Perfect Product Formula is not a course you binge.
It’s not theory.
It’s not motivation. It’s a step-by-step system that shows you:
- What product to launch
- Why it will sell
- How to position it
- How to price it properly
- And how to avoid the costly mistakes that kill momentum
It’s the same framework I use with private clients, brand partners and consulting projects — simplified into a weekly membership so more people can access it.
Every week, you move forward with clarity. No overwhelm. No random tactics. No wasted time.
Who this is for
This is for you if:
- You want to build a real product business, not a side hustle
- You’re tired of guessing and second-guessing decisions
- You want clarity before you spend money
- You want a system you can trust
This is not for you if:
- You want shortcuts
- You want overnight success
- You don’t want to do the work
How the membership works
You start with a £0 first week. Then it’s £9.97 per week ongoing.
- New content unlocks weekly.
- Each phase builds on the last.
- You always know what to focus on next.
You can cancel at any time.
But most people don’t — because once the fog lifts, momentum kicks in.
Why this works
- Because it removes guesswork.
- Because it forces clarity.
- Because it’s built on real launches, not opinions.
This isn’t about learning more.
It’s about making better decisions — faster.
Your next step
If you’re serious about building a product business properly, start here.
Join the Perfect Product Formula and follow the system.