The Perfect Product Formula
Product thinking first. Clear decisions second.
Most people rush into action before they have clarity.
This membership exists to help you slow down, think properly, and build something that actually makes sense.
£0 for 7 days, then £9.97 per week
Cancel anytime
Who This Is For
This membership is for you if:
- You have a product idea but feel unsure about next steps
- You want to build something commercially viable
- You’re tired of guessing
- You want structure without overwhelm
- You care about foundations
This is not for people looking for shortcuts or quick wins.
What this membership is
- A weekly membership
- Built around clear product thinking
- Structured in phases
- Designed to evolve
What this membership is not
- Not a binge course
- Not platform-led training
- Not motivation only
How it works
Join the membership
Start with Phase 0
New phases released weekly
Apply to real decisions
You move forward at your own pace.
Inside the membership
- Weekly product phases
- Clear frameworks and tools
- Guidance on when to move forward or pause
- Ongoing support
- Calm, structured approach
Why product thinking comes first
Strong products are not built by choosing platforms first. They are built by understanding the product, problem, and positioning.
What members say
Short messages from founders who gained clarity.
Simple pricing
£0 for 7 days, then £9.97 per week
- Cancel anytime
- No long-term commitment
What happens after you join
The Perfect Product Formula is the foundation.
Deeper implementation options may be available later.
This is step one.
About Kelly Colman
Kelly Colman is a product strategist with over 20 years experience helping founders build and grow commercially viable products.
Ready to start with clarity?
£0 for 7 days, then £9.97 per week
Cancel anytime