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LNDA – European Expansion & QVC Launch
Premium Norwegian skincare brand expanding beyond its domestic Nordic market.
Scope:
- European market entry strategy
- International channel sequencing
- QVC preparation and buyer introductions
- Commercial structure and pricing alignment
- Cross-border distribution guidance
Result:
Successful entry into QVC Germany and QVC Italy, establishing LNDA’s first television retail presence outside Norway. The brand is now positioned for wider European expansion with a structured commercial framework and defined multi-channel strategy.
Client Feedback:
“Kelly plays an important role in our international expansion and brings a wealth of expertise, strategic insight, and a high level of commitment to our project, making her a valuable asset to our team.
She demonstrated a deep understanding of global markets and the nuances of cross-border business development. Kelly helped us identify key opportunities and provided clear, actionable strategies to navigate cultural, regulatory and logistical challenges when entering new territories.
Her strategic thinking and hands-on support have been instrumental as we expand LNDA into new international markets.”
Timm Wold
Owner & BDM, LNDA by Linda Johansen
Client since December 2024
Maysama – QVC Launch & Commercial Acceleration
Advanced LED skincare brand preparing for television retail launch.
Scope:
- QVC launch strategy and preparation
- Buyer introductions and pitch positioning
- Commercial structure and margin alignment
- On-air preparation and presenter support
- End-to-end launch guidance
Result:
Successful QVC launch in early 2026. The brand achieved one of the most successful QVC launches of the year according to the buyer, establishing strong early sales performance and a solid foundation for continued retail growth.
Founder Feedback:
“I have worked with many business consultants over the years, but none have been as astute, supportive, and genuinely enjoyable to work with as Kelly Colman. She truly is one in a million.
We have worked with Kelly since July 2025, and during that time she has been instrumental in getting our business fully QVC-ready. Her knowledge of the process is exceptional, but what really sets her apart is her energy, clarity, and ability to get things done without overwhelm.
From the very first introduction to the buyer, right through to supporting me on air, Kelly held my hand every step of the way. She made a complex and often daunting process feel structured, manageable, and even exciting. Her guidance, reassurance, and attention to detail gave me complete confidence at every stage.
After our first show in early 2026, the QVC buyer advised that Maysama had been their most successful launch so far this year. I cannot express my gratitude enough to Kelly for such an outstanding and successful QVC launch.
Kelly’s commitment knows no bounds. She is proactive, incredibly sharp, and deeply invested in her clients’ success. Quite simply, I could not have done this without her, and I would recommend her without hesitation to any brand looking to take their business to the next level.”
Bev Sanderson
Founder, Maysama
QVC Launch Preparation
Founder-led beauty brand preparing for first TV shopping launch.
Scope:
- Offer structure
- Margin recalibration
- Stock forecasting
- Supply chain alignment
Result:
Approved for QVC launch with commercially viable offer and repeat-ready inventory planning.
Growth Restructure & Channel Alignment
Mid-stage beauty brand experiencing stalled growth and margin pressure.
Scope:
- Channel restructuring
- SKU rationalisation
- Distribution sequencing
Result:
Improved margin clarity, reduced operational complexity and stronger retail positioning.
2026 UK Market Entry Strategy
Overseas wellness brand entering the UK market in 2026.
Scope:
- UK compliance guidance
- Channel entry strategy
- Retail readiness framework
Result:
Structured UK launch with defined distribution hierarchy and protected margin positioning.
Founder Endorsements
Kelly is one of the most astute and savvy businesswomen I have had the pleasure to work with. She is creative, solution orientated and a real go-getter. She is proactive and determined in delivering above and beyond any clients’ expectations. She also has a diverse skillset that would benefit any consumer brand, especially within the beauty and lifestyle sectors. Kelly is instinctive and has a natural ability to identify key market opportunities for her clients and to pivot quickly to satisfy consumer demand. I can’t recommend Kelly highly enough as an inspiring and successful brand partner.
Linda Land
Co-Founder & CEO at MUSE Communications Ltd
Kelly is a very professional and knowledgeable business woman and a pleasure to work with. She has been instrumental in transforming our brand and creating a great foundation for us to elevate and grow into something amazing. I would recommend her to anyone wanting to build or strengthen their brand.
Luisa Sheldrake
Head of Sales and Business Development | Business Growth, Business Reviews
I have been in business for 15 years and I have never experienced a more professional and amazing person to work with!
Kelly has taken my skin care business and completely transformed it! She has elevated my brand to absolute perfection-luxurious and beautiful. As well as created unique connections to wonderful professionals who I would have never meet without her.
With her expertise in branding combined with her knowledge in Amazon my business is well on its way to building a successful Amazon business. After only 17 days on Amazon we reached #2 for Hot New Releases on the Canadian Amazon Marketplace!
I give full credit to Kelly and her amazing team for this accomplishment. I have attempted to bring my skin care products to Amazon in the past and was meet with frustration and confusion. Kelly has been a complete saviour in this regard. She is always on top of things, creates clear plans of action, and next step solutions.
This consistent approach has helped to ensure that momentum is maintained and growth continues.
I am very grateful to have Kelly as my brand expert and Amazon support. There is no way I would have gotten to this point without her and her invaluable knowledge and expertise!